The Jeep Wrangler: Five Million Units Sold and Still Iconic

The Jeep Wrangler, this emblematic vehicle that has won the hearts of adventure enthusiasts for decades, has just reached a major milestone: five million units sold. This achievement is all the more impressive when considering the rich and varied history of the Wrangler.

Since its introduction in 1986, the Jeep Wrangler has undergone numerous evolutions. It replaced the venerable CJ and continued the legacy established by the original 1941 Willys MB. Over the years, the Wrangler has seen several generations, each bringing its own set of innovations and improvements. For instance, the first Wrangler (YJ) sold 630,000 units between 1987 and 1995. Its popularity only grew, with the JK Wrangler selling over 2 million examples between 2006 and 2018.

The Wrangler hasn't just stayed true to its roots, it has also embraced the future. The 5 millionth Wrangler sold was a plug-in hybrid model, the 2023 Jeep Wrangler 4xe Rubicon 20th Anniversary Edition. This version is powered by a 2.0-liter turbocharged gasoline engine paired with a 17 kWh battery and an electric motor, offering an impressive combination of power and efficiency.

The Wrangler's success isn't limited to just one market. It is sold in several new markets around the world, including Europe, China, Japan, Korea, and Australia. This speaks to the Wrangler's universal appeal and its ability to meet the needs and desires of drivers worldwide.

Pour célébrer cette réalisation, Jeep a lancé une nouvelle campagne de marketing mondial intitulée "Famous for Freedom". Cette campagne embrasse les années 1990 tout en reconnaissant l'influence du hip-hop sur le marketing et la culture. C'est un rappel que, bien que le Wrangler ait une histoire riche, il est toujours aussi pertinent et branché aujourd'hui.

At Boucherville Chrysler, we are proud to be a part of the Jeep Wrangler's history. Whether you're looking to join the millions of satisfied Wrangler owners or simply want to learn more about this iconic vehicle, come visit us. The Jeep Wrangler is not just a vehicle, it's an icon, and we are thrilled to share its story with you.